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Meet Alex and Scott
Tornek and Family
The So Smart! Difference The So Smart! Difference
What Makes So Smart!
Different?
How We Started How We Started
The Story Behind So Smart!
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Read About The Multiple-
Award-Winning So
Smart! Brand
creators

Alex Tornek
Co-President and C.E.O
Ms. Tornek founded So Smart! Productions to fulfill a glaring need for well-designed, quality learning tools for young children. Her unique education and work experience has enabled her to develop innovative learning products for a growing market that has come to include kids of all ages. She has more than 15 years experience in the fields of art and psychology, as a scientific researcher, painter, illustrator, and now as the creative visionary for So Smart! Productions.

BS, University of Pennsylvania, Psychology
MS, University of Miami, Clinical Psychology
Doctoral work in Early Childhood Development
Published author of numerous papers on Early Childhood Development

Scott Tornek
Co-President and C.E.O
Scott Tornek shared his wife's vision for the development of specialized programming for children, and joined the company soon after its founding. Mr. Tornek's experience in film and television production, combined with his writing and business experience, has been instrumental in developing the highly successful products at So Smart! Productions.

BA, University of Pennsylvania, International Diplomacy
MBA, The Wharton School at the University of Pennsylvania
Film and television production for Viacom and Universal
Published author, including Gannett and Knight-Ridder
Former strategy consultant for PriceWaterhouseCoopers

Matthew Tornek
Creative Director
Matthew Tornek, age 10, precedes his reputation as a prodigious creator in both the arts and crafts. His favorite mediums have evolved from fingerpaints and popsicle sticks, to interconnecting structural plastics and the graphic novel. Matthew has passion for animated media, using his knowledge of both classic and current kids' shows to render insightful direction on the current projects here at So Smart! Productions. Professionally, however, he hopes to move So Smart! away from "...all that baby stuff..." and into programming for boys ages 10-13. His future plans include playing in an NCAA lacrosse tournament, getting along with his little sister, and brushing his teeth before bedtime.
Kaely Tornek
Operations Director
Kaely Tornek, age 5, runs the daily operations at So Smart! Productions. Her duties include any office project that combines tape, scissors, copy paper and highlighter markers, as well as keeping her dog Henry clean using fresh, spring water from our office water cooler. Many believe the foundation for her executive skills are rooted in her management experience at home: caring for an ever-growing family of animals (mostly stuffed bears and monkeys, as well as some human dolls); and organizing her collections of seashells, soaps, and her brother's baseball cards. Her future plans will focus on housing a diverse array of live animals, such as insects, birds, dogs, cats and possibly a baby gorilla. Over time, she hopes to attend veterinary school.
Henry Tornek
Head of Security
Henry Tornek, age 1 (7 in dog years), joined So Smart! Productions this past year as Security Trainee, and quickly moved up the ranks after completing his office training. Henry spends his days patrolling the premises, and works nights and weekends as well, personally guarding the company's executive team wherever they go. These long, merciless hours require extended periods of sleeping on the job, but even in this state Henry is actually hard at work. His future plans include outdoor security detail, where, Henry warns, rabbits and squirrels are a constant threat.


featured review
"...they've done a
wonderful job. Even
though the images are
simple, they are colorful
and my little one wasn't
bored at all!"

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awards
Winner of over 30
National Parenting
awards.

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So Smart! Productions is a leading creator and producer of top-rated dvd's, broadcast programs, music CD's, books, toys, gift sets and
activities for babies, toddlers and preschool children. If you have any questions or comments about our products, please email us or call us at (610) 918-1888.

© 2009 The Baby School Company, Inc. d.b.a. So Smart! Productions. All Rights Reserved.