What Makes So Smart! Different?
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Jordan Orange MD/PhD/FAAP Clinical Fellow in Pediatrics Harvard Medical School We have watched a wide variety of developmental videos for babies, including Baby Einstein, and find So Smart! to be the best and most effective series on the market. They have engaged my daughter from an early age and many of her first words were those featured graphically in So Smart! products. Some of the areas in which So Smart! is particularly unique: 1) Large, simple, stylized high contrast images 2) Accurate color representations 3) Ample time per image to allow parental interaction 4) Just enough motion in an individual presentation to engage the viewing child. Highly recommended!

the So Smart! difference

What Makes So Smart! Different?
Since So Smart! pioneered the baby-toddler video category in 1997, a number of other brands have been introduced into the marketplace. But as countless parents, educators and professional organizations will attest, So Smart! remains their top choice. Here are some of the reasons why:

So Smart! uses...

Gently animated, bright colors and simple images that are specially developed for babies and toddlers.

Minimal, smooth scene transitions, choreographed like a ballet of images woven together, while avoiding the use of sudden changes in viewpoint or camera angles, which can confuse and over-stimulate babies and toddlers.

Slow, easy-to-follow pace that encourages interaction and participation—usually in the form of laughing, clapping, "talking," and dancing!

A unique technique that builds each new subject matter using different shapes, creating a puzzle-like effect and the excitement of "What happens next?"

Narration, varied contexts and repetition to introduce first words, allowing babies to grasp the sounds of words and eventually, their meanings. Read our Our Ten Tips on Language for Little Ones.

Original artwork and adorable characters that are engaging for this age group.

Specially-selected classical music, or original music scores, that are enjoyable for both little ones and their parents!

Fun additional activities that are included in each DVD, for parents and children to do together.