Mom's Choice Award

March 17, 2010

March 4, 2010; The Mom's Choice Awards®
has named So Smart!’s Baby’s First Word
Stories series among the best in family-friendly media, products and services. The
Mom’s Choice Awards®
(MCA) is an awards program that recognizes authors, inventors,
companies, parents and others for their efforts in creating quality family-friendly media,
products and services. Parents, educators, librarians and retailers rely on MCA
evaluations when selecting quality materials for children and families. The Mom’s Choice
seal helps families and educators navigate the vast array of products and
services and make informed decisions. An esteemed panel of judges includes
education, media and other experts as well as parents, children, librarians, performing
artists, producers, medical and business professionals, authors, scientists and others.
A sampling of panel members includes: Dr. Twila C. Liggett, ten-time Emmy Award®
winner, professor and founder of PBS’s Reading Rainbow; Jodee Blanco, New York
Times best-selling author, and Priscilla Dunstan, creator of the Dunstan Baby Language.
MCA judges are bound by a strict code of ethics which ensures expert and objective
analysis free from any manufacturer association. The evaluation process uses a
propriety methodology in which entries are scored on a number of elements including
production quality, design, educational value, entertainment value, originality, appeal
and cost.
Baby’s First Word Stories, for children 1-3, is an interactive experience that encourages
parents to view the DVDs with their little ones. Gently paced, with smooth transitions,
simple images and minimal camera effects, each DVD stars with words about objects,
then builds sentences and stories around them. The easy-to-follow present tense
narrative, combined with the repetition of simple “key” words, ensures that young
viewers will be able to grasp basic language at a pace that is just right.
Featuring the animated characters Edward, Iggy, Dee Dee and Larry, the six 30-minute
DVDs are “House,” “Pets,” “Outside,” “Get Dressed,” “We Go” and “Nighttime.” Each
Baby’s First Word Stories DVD includes a bonus printable Activity Guide with eight
pages of games and activities that caregivers and children can do together. The Activity
Guide also includes viewing guidelines to give parents ideas for how they can interact
with their child as they watch together. So Smart! also has a Baby’s Beginnings DVD line
for the younger set, and King Otis and the Kingdom of Goode DVD line for toddlers ages
For more information on the awards program and the honorees, visit For free, printable activities and more information about
So Smart!, visit or find their fan page on Facebook under “So Smart

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